The BètaMentality model (ENG)
This segmentation model for recruitment and communication among many organizations in the education and technical sectors.
The BètaMentality model give a new perspective on young people and how they are or can be involved in STEM by starting from the values and motives of the young people themselves. Since the creation of the model, BètaMentality has been a starting point for recruitment and communication among many organizations in the education and technical sectors. This approach has proved to be successful, but the high demand for technically educated people remains.
Translator’s Note: This Beta&TechMentality research project was carried out in The Netherlands. The results are applicable for the Dutch education and employment market.
Bijlages en downloads
The BètaMentality model -
Whitepaper